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They'll all fall

Tuesday, August 23, 2005

Using deletion for influence

Dan O'Day has just (?) published a great PDF on using deletion to make a message stronger. It's targetted at advertising, and is probably true everywhere.

Salute to Seducing The Buyer for the heads up. A blog always worth reading. (I disagree with the quote about neurological influence, though - it's irrelevant and lacks a reference in the original source cited.)

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